We design a strategy that starts from marketing and extends to sales management. But we pay particular attention to the customer experience (UX). Both rational and emotional elements are also taken into consideration in the strategic definition.
Configuration and optimization of Google Ads campaigns and organic website positioning (SEO) to impact your potential customers.
At the end of each month we send a report with metrics (KPI).
We generate relevant and coherent content with your brand and then publish it on Facebook and Instagram. This consolidates your presence in digital channels.
We create and send emails to your potential and current customers. Email marketing is one of the best Online Marketing solutions that facilitates the conversion of large audiences into your customers. We take care to send attractive, effective emails with content that interests the customer.
It is necessary for a successful commercial strategy that marketing and sales management feed back to each other.
Unfortunately, it is very common to observe companies where information does not flow between both departments.
Occiput Consultores is systematically concerned in the provision of its marketing services, of the commercial elements that can increase the sales of its clients.
Thus, in our work we usually request information on customer profiles, their behaviors, the purchase decision making process, etc.
Search Engine Marketing is an absolutely powerful tool for companies looking to grow sales of products or services with good purchase intent.
Occiput Consultants evaluates with its clients the options to be more competitive in search engines such as Google and Bing, and gain new customers.
We offer our clients services that will allow them to be very well positioned organically (SEO) and/or with paid ads (Google Ads).
It is important to underline that we offer a customized service, which is adapted to the observed market, the specific needs of the client, the existing budget, etc.
Clients receive monthly reports with metrics and then an explanatory meeting is organized.
Content Marketing for Social Media is about creating and sharing quality content that is relevant to an audience that values this type of content.
In Social Media, Content Marketing is a powerful tool to convert an audience into leads, and then into customers.
E-commerce companies offering fashion apparel, beauty products, tech products, home décor and many more (B2C model) have successfully engaged their customers and made their sales increase.
Companies that sell to other companies (B2B business model) do not have the same need to invest in social networks (with the exception of Linkedin and sometimes Youtube).
Determining the presence on certain Social Networks will depend on the client’s sector of activity, the existence of an audience, the budget (in particular for ad campaigns with Meta Ads), etc.
Email Marketing is a Digital Marketing tool that consists of connecting a database with a brand/company through email campaigns.
The objectives usually pursued are: reinforcement of brand value, conversion of recipients into customers, information and loyalty of current customers and increased sales of existing customers.
In order to have successful email marketing campaigns, we determine objectives, schedules, contents, promotions and metrics.
Email Marketing has comparative advantages over other Digital Marketing tools: 1) it has no advertising cost; 2) it is very versatile (there are several types of campaigns, well adapted to the different needs of companies); 3) it allows the delivery of much more content than other Digital Marketing tools;
4) and above all it has a very high return on investment (ROI): several studies place it between 3800% and 4200%;
Occiput offers landing page and website design and improvement services.
Usually the websites are built with the wordpress CMS.
All our design services include: attractive and responsive designs; optimized images with second generation formats, which allow for fast loading; security plugins;
Finally we must emphasize the importance of a positive User Experience (UX).
Brands can nowadays perform neuromarketing tests such as the IAT (Implicit Association Test) to discover the unconscious associations that consumers make with their products.
It helps to discover whether our brand has a stronger association strength than a competing brand with respect to a specific concept.
Companies should be interested in knowing whether their brands are unconsciously considered “younger”, “modern”, “familiar”, etc.
Other tests such as EEG allow to know the emotional reactions of consumers when they are watching an advertisement, e.g.
Did they experience joy? At what moment? What emotion did they have at the end? Etc.
In conclusion, Neuromarketing can deliver very relevant information for Digital Marketing.
